Ever feel like no one’s hearing your message?
Have you ever felt like no one’s hearing your message that you’re so desperately trying to get out there?
Me too. In fact, I’ve been struggling with that very thing on this blog. I love writing, and I have encouragers along the way, but recently, the numbers have gotten me into a funk. Funny how that works. When you follow people like Michael Hyatt, Jeff Goins, and Seth Godin, it’s so easy to think that once you get your niche down, people will come. Once you make the perfect shareable post, people will flock. It happened to those guys, why shouldn’t it happen with me?
I called my friend Matt the other night, telling him my frustration about this whole process. I love good friends because they tell you the truth. I asked him questions about what my niche is, what posts resonated with him the most, and what to do about this slow growth. Here’s what he said:
“Your best posts are the ones when you’re not trying to write a good blog post. The ones where I feel like you were just having your morning coffee and wrote something true. They’re the ones that are the most Carson-like…not necessarily a bulleted list, but just something you would say over the phone to me. Be who you are before Him and before others, don’t be who the world wants you to be. Focus on the words ‘Patience’ and ‘Celebration.’ Patience for the process. Celebration over the little things. And I think you’ve found your niche more than you think you have. It’s more about your specific voice than a certain topic.”
Wow. What an incredible and wise friend. I think we all need those words applied to whatever it is we’re trying to get into other peoples’ hands. Don’t compare yourself to the few that “made it.” And don’t ever think that the quality of your work lies in the numbers. Blogging, after all, is not about how many people read your post. It’s about how you’re growing as a writer and thinker. It actually doesn’t matter if anybody reads anything I write, because the process of writing is infinitely valuable to me.
I hope this encourages you on your journey with your own message. Whether it’s a sermon, a new product, a new idea, a new book, or something else. The process is what counts. Take heart. Keep doing what you know to be right. Keep being true to yourself.
And by the way, a guy I know also struggled at times to get his message out. He was pressured on every level to not speak the truth that was in his heart. And when he did, many people misheard him or abandoned him along the way. His name was Jesus.